Here's the correct format:
Data Source=qel61spgsl.database.windows.net,1433;Initial Catalog=fitnessAllDZ49fS;User ID='***';Password=[***]
Also check that you allowed connections to your sql azure from other azure services: From the Azure Management Portal go to your sql database -> navigate to the "configure" section -> click "Manage allowed IP addresses" -> ensure that "Allowed Services/Windows Azure Services" is set to ON.