Several k-means variations exist: k-medians, Partitioning Around Medoids, Fuzzy C-Means Clustering, Gaussian mixture models trained with expectation-maximization algorithm, k-means++, etc.
I use PAM (Partitioning around Medoid) in order to be more accurate when my dataset contain some "outliers" (noise with value which are very different to the others values) and I don't want the centers to be influenced by this data. In the case of PAM a center is called a Medoid.