Universal Analytics: How to track conversions when URL doesn't change?

Question

I'm in the process of upgrading a couple of sites to Universal Analytics and need some help setting up goals for conversion tracking...

I am now using auto event tracking (click listener) to see where users are clicking on the sites' forms, but I'm not sure how I can create goals for form submissions as the URL does not change. (Previously I was sending virtual pageviews when the submit button was clicked, but I don't think it's possible to do this in Universal Analytics?)

I know by using the click listener I can still see how many times the submit button of the form is clicked, but I need to set this up as a goal so I can monitor the cost per conversion of my AdWords campaigns.

Any help appreciated!

Answer 1

loop, if you are using GTM, you can simply use Form Submit Listener:

This listener then could fire an event tracking, which will serve as the condition for any conversion goals you might need. Just keep in mind when setting the conditions for goals, ALL of the Event-related dimensions (category, action, label) need to match, even though you can use only one (for example category = form submitted) as well.