See the InstallShield community thread Installscript Project - Target machine setting recognizing Windows 8.1 as Windows 8. Note that there are two downloads referenced:
- Updated manifest files so that Windows's compatibility shims don't interfere; this can be applied to any recent version of InstallShield.
- A fix for a bug that the first revealed in InstallShield 2013; this doesn't affect previous versions that lack explicit support for Windows 8.1, and should only be applied to InstallShield 2013.