Alright figured it out. I'm not sure if this is the 'correct' way but the products are being created.
in app/admin/product.rb I did:
permit_params :list, :of, :attributes, :on, :model, :name, :price
where
permit_params :list, :of, :attributes, :on, :model
was initially commented out. So I just added :name
and :price