The output of the PID can be in the units required for the process.
Conceptually, think of the P (and the I and D) constants as the conversion factors between the measured error and the output/controlled variable. If you want output in percent from 0 to 100, and the input is in milliseconds, your P term should have units of percents/millisecond. The units of the I and D terms depend on your sampling interval.
If your process variable is "time for one rotation", and you increase the speed (reduce the time) by increasing the duty cycle, then you would need negative coefficients.