this script might be very useful:
http://patnakajima.com/jquery-glow/
$(document).ready(function() {
$('.glow-me').addGlow({
radius: 20,
textColor: '#ff0',
haloColor: '#ffa',
duration: 200
});
});
https://github.com/nakajima/jquery-glow
but using pure css , you can just use box shadow + glow effect ( not looking cool though )
http://www.suburban-glory.com/blog?page=114
-webkit-box-shadow:0 0 15px #ffffff;
-moz-box-shadow: 0 0 15px #ffffff;
box-shadow:0 0 15px #ffffff;