Looking at the sample UI examples that are like this:
where Not Installed is a condition on the dialog. So you need to:
In the original install write a registryitem that says the EULA has been read.
In the new install, do a registrysearch for that item to set a property, then put that property in the License dialog with a condition something like Not LICENSEHASBEENREAD
You may need to make your own copy of the Wix UI to add that condition.