In your case first you will have to fill the object before passing using ajax as shown below
var newReviewOrLike = { username:"kartik1990",critic:"sanjayR",quote:"great",imdbId:"tt189",isCriticAMember:"true",reviewOrLikes:"review" }
$.ajax({
url: "http://localhost:1316/MoviesWebService.asmx/saveReview",
data: JSON.stringify({ newReviewOrLike : newReviewOrLike }),
type: 'post',
contentType: 'application/json',
dataType:'json',
success: function (response) {
console.log(response);
}
});