Apple provides sample code that covers loading platform-specific bitcode: https://developer.apple.com/library/mac/samplecode/OpenCLOfflineCompilation/Introduction/Intro.html#//apple_ref/doc/uid/DTS40011196
From the description:
This sample demonstrates how developers can utilize the OpenCL offline compiler to transform their human-readable OpenCL source files into shippable bitcode. It includes an example Makefile that demonstrates how to invoke the compiler, and a self-contained OpenCL program that shows how to build a program from the generated bitcode. The sample covers the case of using bitcode on 64 and 32 bit CPU devices, as well as 32 bit GPU devices.
The readme covers the CLI arguments and the single-file C program contains lots of explanations.