<script type="text/javascript">
$(document).ready(function(){
$('div.gallery').magnificPopup({delegate: 'img' , type: 'image', gallery:{enabled:true},
callbacks: {
elementParse: function() { this.item.src = this.item.el.attr('src'); }
}
});
});
</script>
elementParse http://dimsemenov.com/plugins/magnific-popup/documentation.html#api