According their docs and iOS SDK repo which is here: https://github.com/pubnub/objective-c/tree/master/iOS#publishing-messages
Messages can be an instance of one of the following classed: NSString, NSNumber, NSArray, NSDictionary, or NSNull.
You can send other object types as the message (rather than just a string as you are doing). You can simply send a dictionary object with a senderID key that the subscribers can then read.