You can use CELERYD_OPTS
option passing -Q parameter similar to those examples from Celery reference:
# Advanced example starting 10 workers in the background:
# * Three of the workers processes the images and video queue
# * Two of the workers processes the data queue with loglevel DEBUG
# * the rest processes the default' queue.
$ celery multi start 10 -l INFO -Q:1-3 images,video -Q:4,5 data
-Q default -L:4,5 DEBUG
# You can show the commands necessary to start the workers with
# the 'show' command:
$ celery multi show 10 -l INFO -Q:1-3 images,video -Q:4,5 data
-Q default -L:4,5 DEBUG