This was handled pretty well by creating a new task in the deploy namespace. in my code below are placeholders for real values that I didn't want to post on SO.
lib/capistrano/tasks/gulp_build_local.cap:
#assumes the gulpfile is in root of your cap install
namespace :deploy do
desc 'Run gulp to compile the static site'
task :gulp_build do
#run_locally doesn't play nice with the 'on' directive (it's 'on' localhost)
run_locally do
execute "gulp build"
end
end
end
deploy.rb:
# config valid only for Capistrano 3.1
lock '3.1.0'
set :application, '<appname>'
set :repo_url, 'git@bitbucket.org/<appname>.git'
namespace :deploy do
#custom tasks to build via gulp
before :deploy, 'gulp_build_local'
desc 'Restart application'
task :restart do
on roles(:app), in: :sequence, wait: 5 do
#nothing here, because there's no app server for this static site.
end
end
after :publishing, :restart
after :restart, :clear_cache do
on roles(:web), in: :groups, limit: 3, wait: 10 do
#nothing here
end
end
end
of course, once I figured this out I immediately deprecated it in favor of new tasks to install gulp in the release dir on the target, compiling there and linking the site root to the pub folder generated by the gulp process. Hopefully this learning experience will be useful for someone working though the use of run_locally, though.