That error message comes from the DataPusher, not from CKAN itself: https://github.com/ckan/datapusher/blob/master/datapusher/jobs.py#L250. Unfortunately it looks like the DataPusher's maximum file size is hard-coded to 10MB: https://github.com/ckan/datapusher/blob/master/datapusher/jobs.py#L28. Pushing larger files into the DataStore is not supported.
Two possible workarounds might be:
Use the DataStore API to add the data yourself.
Change the
MAX_CONTENT_LENGTH
on the line in the DataPusher source code that I linked to above, to something bigger.