If anyone is interested, I have found a solution (jQuery is not necessary but I use it in my app anyway):
<iframe id="ios" width="1" height="1" style="visibility:hidden"></iframe>
$('body').on('click', '.scan_button', function() {
var scan_link = 'p2spro://scan?formats=EAN13,EAN8,UPCE,ITF,CODE39,CODE128,CODE93,STD2OF5,CODABAR,QR&callback=www.mysamplesite.com%2FCODE%2F';
$('#ios').attr("src", scan_link);
setTimeout(function() {
window.location = "https://itunes.apple.com/us/app/pic2shop-pro-diy-barcode-scanner/id382585125?mt=8";
}, 1000);
});
The functionality is similar to 'Barcode Scanner' on Android, but unfortunately, 'pic2shop PRO' for iOS is not free. Anyway it works.