I found the solution, need to escape the ':' while specifying the namespaced node name
xmlmap: "ns\\:nodeName" }
so for my examle xml above
colModel:[
{name:'id', index:'id', width:100, align:'center', xmlmap: "id"},
{name:'ContentTypeID', index:'invid', width:100, align:'center', xmlmap:"d\\:ContentTypeID"}
]