Christopher Brown's answer is WRONG.
The alt tag is supported, via the ToolTip property.
I use the alt tag to set the height of the logo in JavaScript, depending on the image name "Logo xy", for that it is properly displayed in the QuirksMode HTML that SSRS generates.
If you need separate Title and Alt-Tag text, you can write JSON in there, and modify the attributes with JavaScript on the ReportViewer.aspx page.
Something like this:
var arrimgLogo = document.querySelectorAll("img[onload^='this.fitproportional=true']");
if(arrimgLogo != null && arrimgLogo.length > 0)
{
var img = arrimgLogo[0];
// img.removeAttribute('height');
// img.style.maxWidth = '100%';
// img.style.maxHeight = '100%';
if(img.alt != null && img.alt.toLowerCase() == "Logo SwissRe Left".toLowerCase())
{
img.height = 35;
}
else
{
var tP = img.parentElement;
//console.log(tP);
if(tP != null && tP.tagName == 'DIV' && tP.style != null)
{
tP.style.textAlign = "right";
// if (parseFloat(tP.style.minWidth) != 0) tP.style.width = tP.style.minWidth;
// if (parseFloat(tP.style.minHeight) != 0) tP.style.height = tP.style.minHeight;
} // End if(tP != null && tP.tagName == 'DIV' && tP.style != null)
}
} // End if(arrimgLogo != null && arrimgLogo.length > 0)