This did the job fob me : a second translation
CGFloat scaleFactor = 0.55f;
CGFloat x_delta = _line.frame.size.width * (1-scaleFactor);
CGFloat y_delta = _line.frame.size.height * (1-scaleFactor);
[UIView animateWithDuration:1.0 animations:^{
CGAffineTransform transform = CGAffineTransformMakeTranslation(0, -20);
transform = CGAffineTransformScale(transform, scaleFactor, scaleFactor);
transform = CGAffineTransformTranslate(transform, -x_delta, -y_delta);
_line.transform = transform;
}];