I think the easiest way to do this is to make your cell in a xib file if you want to use the same cell type for both the main table and the search results table. You can make a subclass if you want (you only need to put in IBOutlets to your two labels in the .h file), or do it the same way you already did using tags. In viewDidLoad of the table view controller, register the nib for both tables,
[self.searchDisplayController.searchResultsTableView registerNib:[UINib nibWithNibName:@"CommonCell" bundle:nil] forCellReuseIdentifier:@"CommonCell"];
[self.tableView registerNib:[UINib nibWithNibName:@"CommonCell" bundle:nil] forCellReuseIdentifier:@"CommonCell"];
Then in cellForRowAtIndexPath:, you only need to dequeue the cell with that same identifier, and populate the labels. There's no need to check for cell equals nil, because it never will be.
I modified one of my apps to show how you can implement cellForRowAtIndexPath. I subclassed the cell (CommonCell is the class), only adding IBOutlets to the leftLabel, and rightLabel,
- (UITableViewCell *)tableView:(UITableView *)tableView cellForRowAtIndexPath:(NSIndexPath *)indexPath {
CommonCell *cell = [tableView dequeueReusableCellWithIdentifier:@"CommonCell" forIndexPath:indexPath];
cell.leftLabel.text = ([tableView isEqual:self.tableView])? self.theData[indexPath.row] : self.filteredData[indexPath.row];
cell.rightLabel.text = ([tableView isEqual:self.tableView])? self.theData[indexPath.row] : self.filteredData[indexPath.row];
return cell;
}