This can't be done. If your app supports the iPhone then it must support both 4" and 3.5" inch iPhones. If it supports only iOS 7 then you can avoid non-retina devices because only retina devices can run iOS 7.
But if you support the iPad you must support both retina and non-retina.
You can have one app (Universal) that does it all or you can have separate iPhone and separate iPad apps. But the iPhone app must support both sizes and possibly both types (retina and non-retina) of screens. And the iPad app must support both types of screens.
Apple won't accept apps that don't support the differences.