I was able to produce the results you were looking for by adding in a number (RowNum) to the query underneath the PIVOT operator. It doesn't have to be in the final query (though you might want it for client-side sorting), but by having it in the underlying layer the PIVOT operation treats that number like a member of a GROUP BY clause.
Please look through my sample SQL below and let me know if this matches your criteria.
CREATE TABLE #TMP
(
Name VARCHAR(10),
Test VARCHAR(20),
EffectiveDate DATETIME
)
INSERT INTO #TMP (Name, Test, EffectiveDate)
SELECT 'Jane', 'NM_Course1', '01/17/2014' UNION
SELECT 'Jane', 'NMEP_Course1', '12/19/2013' UNION
SELECT 'Jane', 'NMEP_Course1', '12/20/2013' UNION
SELECT 'Jane', 'NMEP_Course2', '12/19/2013' UNION
SELECT 'Jane', 'NMEP_Course2', '12/22/2013' UNION
SELECT 'Jane', 'NMEP_Course2', '01/05/2014' UNION
SELECT 'John', 'NM_Course1', '01/17/2014' UNION
SELECT 'John', 'NMEP_Course1', '01/11/2014'
DECLARE @sql AS varchar(max)
DECLARE @pivot_list AS varchar(max) -- Leave NULL for COALESCE technique
DECLARE @select_list AS varchar(max) -- Leave NULL for COALESCE technique
SELECT @pivot_list = COALESCE(@pivot_list + ', ', '') + '[' + CONVERT(varchar, PIVOT_CODE) + ']'
,@select_list = COALESCE(@select_list + ', ', '') + '[' + CONVERT(varchar, PIVOT_CODE) + '] AS [col_' + CONVERT(varchar, PIVOT_CODE) + ']'
FROM (
SELECT DISTINCT PIVOT_CODE
FROM (
SELECT TEST AS PIVOT_CODE
FROM #tmp
) AS rows
) AS PIVOT_CODES
SET @sql = '
SELECT Name, ' + @select_list + '
FROM
(
SELECT b.Name, RowNum, b.EffectiveDate, b.TEST AS PIVOT_CODE
FROM
(
SELECT Name, Test, EffectiveDate, ROW_NUMBER() OVER (PARTITION BY NAME, TEST ORDER BY EffectiveDate) RowNum
FROM #Tmp
) b
) p
PIVOT (
MIN(EffectiveDate)
FOR PIVOT_CODE IN (
' + @pivot_list + '
)
) AS pvt
ORDER BY Name, RowNum
'
PRINT @sql
EXEC (@sql)
DROP TABLE #TMP