If there's only one such range, the following will do:
/<content:encoded>/,/<\/content:encoded>/s#$#<br/>#
This executes a :substitute
command over the range delimited by the (opening / closing) tags. The example adds the <br/>
tag, if you want to condense everything into one line, search for \n
instead of $
(\n\s*
to also remove the indent).
If there are multiple such tags that you want to replace, prepend :global
to the command. This will execute the substitute (this time from the current line containing the start tag to the next end tag) for all tags found in the buffer (which you can again influence by prepending a different range, e.g. 1,100global
).