You need to set your variable value in the view function which normally put in view.py
e.g.
def hello(request):
return render(request, "hello.html", {"name": "mike"})
And you may would like to check https://docs.djangoproject.com/en/dev/topics/http/shortcuts/#render to find more about how to render templates with passed variables.
You need also learn more about how does Django's URL mapping works https://docs.djangoproject.com/en/dev/ref/urls/