Impala does not support custom Hive SerDes. From What features from relational databases or Hive are not available in Impala? in the Impala documentation available from Cloudera:
Custom Hive Serializer/Deserializer classes (SerDes). Impala supports a set of common native file formats that have built-in SerDes in CDH. See How Impala Works with Hadoop File Formats for details.