html
<form >
<input type="text" method="POST" name="permalink">
<input type="text" method="POST" name="name">
<input type="submit" value="submit">
</form>
php save to db
$permalink = isset($_POST['permalink'])?$_POST['permalink'] : "";
$name = isset($_POST['name'])?$_POST['name'] : "";
$query = "INSERT INTO tablename SET name=".$name.", permalink=".$permalink ;
mysql_query($query);
load from db
http://www.domain.com/project/?p=someWord
$someWord = isset($_POST['someWord'])?$_POST['someWord'] : "";
$query = "select * from tablename where permalink=".$someWord;
mysql_query($query);