Google Maps listener only firing once?

Question

Hello so basically what I wanted was so when you clicked a marker, it fired of some jQuery that would replace a div's contents. Works perfectly the first time, but afterwards it won't respond. Any suggestions? Thanks!

 google.maps.event.addListener(marker, 'click', function() {
    $('.address').replaceWith(" + '"' + $arrayOfEventNames[i] + '"' + ");

Note: This is using embedded ruby code to get the "event name" I want. So this is inside a puts statement. hence the need of the quotes.