Damage replacement plan / Insurance for Mac Book Pro?

Question

I used to own a Dell with a pretty beefy replacement plan. When I bought my MBP, I asked if there was any similar coverage and the "genius" said no. I search around online and found a company called Safeware, but it would be hard for me to believe that this would be the only company around doing this.

Does anyone own insurance like what Dell offers for their Mac? Has anyone ever destroyed their computer and got a replacement?