How to add class or id to shortcode HTML elements?

Question

I have a row elements and 3 columns inside :

[row]
[one_third]1[/one_third]
[one_third]2[/one_third]
[one_third]3[/one_third]
[/row]

How can I add a custom class or id to [row] element ? I need to squeeze cols 1 and 3 closer to 2 by modifying their margins.