What's the Ideal Number of Variations in an A/B Test?

StackOverflow https://stackoverflow.com//questions/12666165

  •  11-12-2019
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Question

We are planning to test 27 buttons in our site to know which one will give the highest conversion rate. I am not sure if this too many variations will give us accurate result. Does anyone know what is the ideal number of variations to produce accurate result?

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Solution

General idea is 100 conversions per butto fo 2700 conversion...

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