Does Apple allow the use of ad APIs other than its own?

Question

Will apple allow an application that uses only 3rd party ad APIs like the following: https://github.com/mopub/mopub-client/wiki/IntegrationHowToIOS http://code.google.com/mobile/ads/docs/ios/fundamentals.html to pass into its App Store?

Answer 1

Yes, they do, plenty of apps use non-iAd ads. You may also want to check out Millenial Media and Moblix.

Edit: And yes, as W Dyson says, you can maximize your revenue by using several networks at once, so that you'll always have an ad (iAds fill rate isn't 100%, so if you use them only, you'll end up not having an ad quite often).

If you look at some popular apps - like Words With Friends - you'll see that they sometimes show an iAd, but sometimes (probably even more often times) they show non-iAd ads, or even their own house ads about their other games.

Answer 2

If you're going to use iAd, you can check to see if you're being served a banner. If not, you can go to the other ad networks and request an ad. This gives you the most chances of having a banner served at all times. Always choose the ad networks in order of what makes you the most money.

Answer 3

Apple allows you to use other ad services. Some APIs, such as AdMob, will pull ads from multiple providers for you so you don't have to worry about finding a service that has an available ad.