As AndrewTomazos-Fathomling said, it's impossible to do a secure hash in 64 bits, so if that's your intention then my advice is STOP, pick up a book and read about cryptographically secure hashing.
If you don't plan on using this as a secure hash and you do not care about collisions or attacks, then the answer he gave you works just fine and you can tweak the primes P1 and P2 as necessary. I will give you another alternative which allows you to do tagged hashing and mixes things up more.
// Disclaimer: I make no claims about the quality of this particular hash - it's
// certainly not a cryptographically secure hash, nor should it *ever* be
// construed as such.
unsigned long long quickhash64(const char *str, unsigned long long mix = 0)
{ // set 'mix' to some value other than zero if you want a tagged hash
const unsigned long long mulp = 2654435789;
mix ^= 104395301;
while(*str)
mix += (*str++ * mulp) ^ (mix >> 23);
return mix ^ (mix << 37);
}