To turn columns into rows, so to speak, you might use a UNION
, as in:
select Person_ID, Last_Name, First_Name, 'ServiceLevel1' as ServiceLevel, ServiceLevel1 as [Level]
from PERSONNELSERVICELEVELS
union all
select Person_ID, Last_Name, First_Name, 'ServiceLevel2' as ServiceLevel, ServiceLevel2 as [Level]
from PERSONNELSERVICELEVELS
union all
-- etc.
I'm using union all
here because union implicitly runs a distinct operation as well, and that is unnecessary here.
You can also do this type of thing with UNPIVOT
.