Ok, this actually worked and does what I want.
CABasicAnimation *transformAnimation = [CABasicAnimation animationWithKeyPath:@"transform"];
transformAnimation.duration = 20.0;
transformAnimation.timingFunction = [CAMediaTimingFunction functionWithName:kCAMediaTimingFunctionLinear];
transformAnimation.removedOnCompletion = NO;
transformAnimation.fillMode = kCAFillModeForwards;
CATransform3D xform = CATransform3DIdentity;
xform = CATransform3DScale(xform, 1.2, 1.2, 1.0);
xform = CATransform3DTranslate(xform, 60, -60, 0);
transformAnimation.toValue = [NSValue valueWithCATransform3D:xform];
[self.imageView.layer addAnimation:transformAnimation forKey:@"transformAnimation"];