HTML Browser Based link to invoke iPhone/iPad or Android application to launch itself

Question

Is there any known method to provide a link on a static html page that would in turn open an app on an iPhone/iPad or android if said app exists? I know you can make call links, I know you can get the market to launch via itunes, but is there a standard format for a link for either device type?

kinda like mailto:, other things like launching IRC? in a manor of speaking? If this exists, how is it done? Is this something I can do in javascript? jquery or similar library? other?

I should mention the app in question is not a native app, its being created through appmobi, not sure if that makes a world of difference or not. All though it does make me realize that its web site has a method of launching apps from browser. Just not sure how its done.

Answer 1

Note - I'm, a developer at appMobi

appMobi does provide a protocol handler for every app built. It is your company name, a period, then your app name.

So if your company name is "developer" and your app name is "test"

<a href='developer.test://'>Launch my app</a>