You need to distribute the the archive. Here's a similar questions: What is Hosted Content Package in the Application Loader?
Application Loader Nightmare
Question
What kind of file should I drag to this window on Application Loader?
ZIP files are accepted but will give an error if you try to upload. Docs say it must be a .pkg file but Xcode just generates .xacrchive that cannot be dragged here and apple do not explain how to generate this pkg.
So? ....
Solution
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