Question

I was researching for retargeting ad companies and I visited xxxx company at their own website (outside Facebook) and about 30 minutes later when I was checking my facebook account I started seeing ads from that company (which I am sure I have never seen before). Also I am not a "fan" of the company or have liked the page on Facebook so I am pretty sure it has to do with me visiting their URL.

Is it possible to target people who have visited my/any URL outside facebook? Till now I thought the only way of targeting people on Facebook was using their graph data.

Thanks!

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Solution

That sounds like Facebook Exchange.

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