Can an “SEO Friendly” url contain a unique ID?

Question

I'd like to start using "SEO Friendly Urls" but the notion of generating and looking up large, unique text "ids" seems to be a significant performance challenge relative to simply looking up by an integer. Now, I know this isn't as "human friendly", but if I switched from

http://mysite.com/products/details?id=1000

to

http://mysite.com/products/spacelysprokets/sproket/id

I could still use the ID alone to quickly lookup the details, but the URL itself contains keywords that will display in that detail. Is that friendly enough for Google? I hope so as it seems a much easier process than generating something at the end that is both unique and meaningful.

Thanks!

James

Answer 1

https://stackoverflow.com/questions/820493/can-an-seo-friendly-url-contain-a-unique-id

I'd say you're fine.

Answer 2

Be careful with allowing a page to render using the same method as Stack overflow.

http://stackoverflow.com/questions/820493/random-text-can-cause-problems

Black hats can this to cause duplicate content penalty for long tail competitors (trust me).

Here are two things you can do to protect yourself from this.

• HTTP 301 redirect any inbound display url that matches your ID but doesn't match the text to the correct text.

Example: http://stackoverflow.com/questions/820493/random-text-can-cause-problems 301 -> http://stackoverflow.com/questions/820493/can-an-seo-friendly-url-contain-a-unique-id

• Use canonical URLs.

<link rel="canonical" href="http://stackoverflow.com/questions/820493/can-an-seo-friendly-url-contain-a-unique-id" />

Answer 3

Have a look at the URLs that StackOverflow uses. They have a unique id, then they have the SEO-friendly stuff. You can omit the SEO-friendly stuff and the URL still works.

Answer 4

You are making a devils bargan here, you are trading away business goals for technology goals.

If you were to ask "From a purely business and SEO prospective, is it better to include unique IDs in the URL or not?"; the answer would clearly be to not use them.

The question then becomes, if you do use them, how much does it hurt you in the search engines? The answer is that it definately has some negative impact. How much is yet to be determined.

In terms of "user friendly", no, they are definitely not user friendly.

In terms of Google, they state "Whenever possible, shorten URLs by trimming unnecessary parameters." See their URL structure document.

Answer 5

I'm not aware of any problems caused by adding an ID to a URL. In fact it can be extremely useful, as it allows the human/search engine friendly part of the URL to be changed without causing a broken link to a page that a search engine has already indexed. Using SO as an example, here's a link to your question:

https://stackoverflow.com/questions/820493/you-can-put-any-text-you-want-here

Answer 6

Nothing wrong with that. An increasing number of services have started to use a hybrid solution as Paul Tomblin already pointed out. In addition to SO, Tumblr uses this pattern too (maybe it was the first).

Furthermore, in certain services—like Google News—the URL must contain a unique numeric ID.

Answer 7

Getting rid of the parameterized URL will definitely help. From my experience, including the ID does not hurt or help, as long as there are no '?key=value' pairs in the url.

Answer 8

I have two seemingly contradictory points to make here:-

1. Nobody looks at URLs! Experience has "trained" browser users to render the "Address" box contents as invisable, they know the contents will be any two of 'ureadable', 'meaningless' and 'confusing', hence they just ignore it completely.

2. Using a String which can be easily converted to an integer may offer a slight performance advantage over using a longer string which is slightly harder (hash() vs. to_int() ) to convert into an integer. However in the context of the average web application any performance difference would would be negligable.

My advice would be to stick with what your comfortable with.

Answer 9

Use something like modrewrite to parse URLs before they reach your server. So you could convert a slug like http://oorl.com/99942/My-Friendly-Text-For-Search-Engines/ into http://oorl.com/lookup.php?id=99942. This will also let you change slug and keywords used to optimize certain links without damaging functionality.

Answer 10

Duplicate refer cause more negative impact compare to friendly URL, be careful about using fake text with id, your competitors could miss use this.

Answer 11

Yes, and in fact it's more SEO friendly to include a number in your url as it implies to google that you are consistently updating your content.

I am fairly sure that it makes it much more difficult to get indexed in Google News if you don't have an incrementing number attached in some way to your URLs.