Take a look at the papers on Question Answering in our Mendeley group to see how people are using Freebase data to do question answering. There's a paper in there that covers the IBM Watson project that Tom mentions.
I also made a little question answering demo on FreebaseApps.com that you can try here:
http://answers.freebaseapps.com/?q=what+is+the+population+of+paris