Take a look at the -t Option of the BCP Command.
-t field_term
Specifies the field terminator. The default is \t (tab character). Use this parameter to override the default field terminator. For more information, see Specify Field and Row Terminators (SQL Server). If you specify the field terminator in hexadecimal notation in a bcp.exe command, the value will be truncated at 0x00. For example, if you specify 0x410041, 0x41 will be used. If field_term begins with a hyphen (-) or a forward slash (/), do not include a space between -t and the field_term value.
I've not used this myself but maybe that will point you in the right direction.