You can do like this:
At top,
#define MESSAGE @"%@ has sent you a message on %@-%@-%@."
Then whenever you want to use that message, use below syntex:
[NSString stringWithFormat:MESSAGE, <sender_name>, <date>, <month>, <year>];
sender_name,date,month,year are dynamic values.
Hope, you got an idea.
Happy Coding!
Cheers!