Okay, this was to be expected: forgot to install the dev package for SoX, namely libsox-dev. It wasn't obvious to me at first because the standard package is sox, and the lib packages are all prefaced with libsox-fmt (and there is very little documentation on this).
anyway, this is everything you'll need on a Debian machine to get the proper files in place for pip/easy_install to package manage your modules properly for SoX:
sudo apt-get install libasound2-plugins libasound2-python libsox-fmt-all libsox-dev sox