I prefer do not mix logic and presentation in module files, so I would use a tpl to print the content. For example, in your module I would put this code:
function mymodule_page() {
return theme_render_template(drupal_get_path('theme', 'your_theme') . 'path/to/your/file.tpl', array('cell' => $cell, 'graph1' => $graph1);
}
And in the tpl file:
<h3><?php echo t('Installs') . ' ' . $cell; ?></h3>
theme('flot_graph', $graph1);