1) start your script with set define off;
(and run whole script with F5 key)
or
2) use 'DEV&'||'PROD'
instead of 'DEV&PROD'
or
3) set another prefix symbol for variables
set define ~;
select 'drag&drop', ~column_name from ~table_name;
(you will be prompted for column_name and table_name, but not for 'drop')