I would give q-gram distance a try. The distance between two strings is then determined by the number of N-grams they have in common. N would have to be large enough that an N-gram represents a relevant detail. N=4 might be a good starter.
Further string distances are derived from the concept of N-grams: f.x. cosine and Jaccard distance.
This text explains different types of string distance algorithms in context of R.