I think this is about language settings. You can change localization settings in the netBeans configuration file($NETBEANSHOME/etc/netbeans.conf). Just add "--locale en" to end of the "netbeans_default_options" line.
Also you can start glassfish with asaadmin tool with following these steps.
1- execute C:\Program Files\glassfish-3.1.2.2\bin\asaadmin.bat 2- start-domain