it looks like there are more then one way to create custom action for every list. My way was just remove RegistrationType and RegistrationId:
<CustomAction
Id="65695319-4784-478e-8dcd-4e541cb1d682.CustomAction"
Location="CommandUI.Ribbon"
Sequence="10001"
Title="Invoke custom action">
Another way is to register custom action to content to content type 0x01:
<CustomAction
Id="65695319-4784-478e-8dcd-4e541cb1d682.CustomAction"
Location="CommandUI.Ribbon"
RegistrationType="ContentType"
RegistrationId="0x01"
Sequence="10001"
Title="Invoke custom action">
This way I get results as expected