A common way to model master-detail relationships in Riak is to have the master record contain a list of detail record IDs, possibly together with some information about the detail record that may be useful when deciding which detail records to retrieve.
In your example, you could have two buckets called 'books' and 'pages'. The master record in the 'books' bucket will contain metadata and information about the book as a whole together with a list of pages that are included in the book. Each page would contain the ID of the 'pages' record holding the page data as well as the corresponding page number. If you e.g. wanted to be able to query by chapter, you could also add information about which chapters a certain page belongs to.
The 'pages' bucket would contain the text of the page and possibly links to images and other media data that are included on that page. This data could be stored in yet another bucket.
In order to get a specific page or a range of pages, one would first retrieve the master record from the 'books' bucket and then based on the contents of the record the appropriate pages. Even though this requires several GET operations, they are all direct lookups based on keys, which is the most efficient and scalable way to retrieve data from Riak, so it is will perform and scale well.
This approach also makes it simple to change the order of pages and/or chapters as only the master record needs to be updated. Adding, deleting or modifying pages would however require both the master record as well as one or more detail records to be updated, added or deleted.
You can most certainly also solve this problem by adding secondary indexes to the objects and query based on this. Secondary index queries in Riak does however have to include processing on a covering set (generally ring size / n_val) of partitions in order to fulfil the request, and therefore puts a bit more load on the system and generally results in higher latencies than retrieving a single object containing keys through a direct key lookup (which only needs to involve the partitions where the object is actually stored).
Although maintaining a separate object containing indexes adds a bit of extra work when inserting or deleting pages/entries, this approach will generally result in more efficient reads, as only direct key lookups are required. If your application is heavy on reads, it probably makes sense to use this approach, while secondary indexes could be more efficient for a write heavy application as inserts and modifications are made cheaper at the expense of more expensive reads. You can however always add secondary indexes just in case in order to keep your options open.
In cases like this I would usually recommend performing some benchmarks to test the solutions and chech which solution that best matches you particular performance and scaling requirements.