The only solution I'm aware of would be to write a script.
Link: Google Apps Scripts
The following is not pretty, but it works:
function myFunction() {
var I_INDEX = 1;
var sheet = SpreadsheetApp.getActiveSpreadsheet().getSheetByName("Highlight rows");
var dataRange = sheet.getDataRange();
var dataValues = dataRange.getValues();
for (var i=1; i<=dataRange.getNumRows(); i++) {
var row = sheet.getRange(i, 1, 1, 2);
if (dataValues[i-1][I_INDEX] > 0) {
row.setBackground("red");
}
}
}
See example, use "Tools" --> "Script Editor..." to view/run the script.