Using PdfLib, add the following option to the load_image call:
"iconname=HelloImage" where HelloImage is the name of the image. The complete call would be,
$p->load_image('jpeg', 'C:/hello.jpg', "iconname=HelloImage");
In Javascript code, you can access it. For example,
var hello_image = this.getIcon("HelloImage");
Now hello_image points to the HelloImage.